Email Marketing Manager (Remote)
We are looking for a creative and data driven Email Marketing Manager to own and grow our email marketing program, expanding our capabilities to communicate with our customers at the right time with right content. The Email Marketing Manager is responsible for configuring and maintaining the New Western email tech stack to ensure that it supports desired sales & marketing processes. You will help nurture home buyers and sellers through their customer journey, with targeted content, email automation and triggers. You would specialize and become an administrative expert in our Salesforce Marketing Cloud instance and supporting marketing integrations. You will own the day-to-day administration and the long-term platform roadmap that will keep our tech stack healthy and well-integrated for years to come. Lastly, you'll lead the way in identifying, evaluating, and implementing necessary improvements. About New Western New Western is on a mission to ease the affordable housing crisis by reviving distressed homes across the country. In the meantime it has become one of the largest and fastest-growing real estate investment marketplaces in the nation, and buys a home nearly every 13 minutes. Recognized as a Glassdoor Best Place to Work, you'll have a chance to make a real and visible impact -- you'd be joining a lean, nimble, close-knit team of professionals where your contributions can make an impact every day, and have some fun along the way. We are headquartered in Dallas, Texas. We'd prefer that you be based in Dallas area or Boise, ID but can be a fully remote role for the right individual. As Our Email Marketing Manager, You Will Manage day-to-day administrative responsibilities including; campaign deployment, reporting, maintaining data, and troubleshooting. Develop email communication strategy with various internal partners to identify proper approach to increase customer acquisition, engagement, retention, and growth. Create automated, multi-touch, targeted customer lifecycle email marketing programs. Deploy email campaigns - including setup, testing, deployment, and reporting. Process Design and Implementation - You will run the process development for new campaigns with support from teammates and other key stakeholders. Establish key metrics, create review cycles, and provide insights on customer intelligence, partnering with BI to create dashboards that align with a data driven marketing and sales organization. Partner with creative team members to optimize template design and content. Documentation - You will maintain well documented blueprints of our ecosystem. Recommend and implement email best practices across the global organization We're Looking For A Teammate That Has 3 - 5 years of email marketing experience 2- 4 years of Salesforce Marketing Cloud experience Working knowledge of HTML/CSS, with ability to QA emails and format for mobile Ability to manage multiple projects at a time and ask for assistance when needed Subject matter expert on the implementation of data-driven dynamic and personalized content within email Familiarity with analytical and database tools (GA, Snowflake, etc) Can effectively communicate and collaborate with cross-functional teams (Tech, BI, Content, Agents) Understanding pf best practices or industry-related compliance laws Bachelor's degree in marketing, business or related field We Offer The Following Benefits and Perks Full PPO medical and dental Insurance at no cost to employees and additional coverage for dependents. Vision insurance and short-term disability. 401K Plan with matching. Flexible PTO policy. #LI-Remote
Salary Range:
$80K -- $100K
Minimum Qualification
Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
Salary Range:
$80K -- $100K
Minimum Qualification
Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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