Marketing Specialist

MEGAN C. MONTEFUSCO, MBA


 Phone: (508) 542-7920


Email: meganmonte219@gmail.com                                                                                                                 www.linkedin.com/in/meganmontefusco



 



 A top-performing account and marketing manager credited with combining brand and marketing expertise to produce successful and award-winning campaigns that deliver substantial revenue and sales growth. Leader recognized for developing and executing business plans that consistently exceed client expectations. Strong expertise creating innovative healthcare marketing plans and advising clients on brand strategies to increase industry performance. Experienced implementing campaigns that support sales team efforts and collaborating with teams to ensure brand success. Excel in increasing web presence, developing promotional programs, and managing budget process. Recognized for communicating effectively with professionals at all levels of an organization. Highly accomplished in managing major accounts and advising clients on recommended business development tactics. Demonstrated project management skills with record of delivering on time and within budget.


 


Areas of Expertise 












  • Strategic Planning & Analysis

  • Advertising & Marketing Plans

  • Media Planning

  • Project Management

  • Promotion & Consumer Trends

  • Digital & Social Media Strategies

  • §  Public Relations Strategies

  • §  Client Relationships

  • Event Management

  • Brand Development

  • Operations Management

  • Vendor Management


   


 Professional Experience



Stubenbordt Medical Marketing, Trophy Club, TX                                                                     August 2015 – Present


Director of Client Services / Agency Operations


Oversee the marketing functions for agency and clients in the dental and ophthalmology space. Launch new processes and procedures to successfully manage current client roster, project management and agency workflow, and track revenue. Manage staff, define individual roles and responsibilities, and update employee manual. Day-to-day activities include staff supervision, strategic planning, client services, and implementation of all marketing activities.



  • Implement new project management tools to successfully track time and allocate resources

  • Conduct staff training on topics including website development, SEO, social media, and client management

  • Complete client and agency projects to a specific schedule and within budget

  • Work closely with the Creative Director to improve creative strategy and workflow

  • Drive account management best practices within the agency and contribute to the broader organizational development

  • Spearhead rebranding of agency scheduled for Fall 2016 

  • Spearhead hiring and training new staff 


 


Concentric Health Experience, Manhattan, NY                                      


January 2015 – April 2015


Senior Account Executive


Supervise the marketing functions for the Managed Markets business for Brovana, a COPD drug produced by Sunovion Pharmaceuticals. Day-to-day activities include staff supervision, strategic planning, development, and implementation of all marketing activities.



  • Manage client expectations while maintaining an appropriate balance between the needs of the client and the agency

  • Develop strategic solutions to address client’s marketing concerns

  • Prepare project briefs and ensure the creative team understands the goal of the promotional materials

  • Oversee all marketing campaign activities such as client consultations, marketing budgets, and financial administration

  • Manage the submission of all marketing materials to the Promotional Medical Regulatory Committee (PMRC)

  • Successfully work with media vendors and partner agencies to meet the overall strategic initiatives 

  • Build and maintain the client relationship

  • Determine the objectives and measures upon which the project will be evaluated at its completion


 


McCann Humancare, Manhattan, NY


January – December 2014


Project Manager / Account Supervisor


Hybrid account supervisor and project manager position overseeing the day-to-day marketing activities for Tradjenta and Jentadueto, two diabetes drugs produced by Boehringer Ingelheim Pharmaceuticals, a high-profile pharmaceutical company.



  • Execute the updating of all consumer healthcare marketing materials within a 30- and 90-day deadline for two label changes

  • Manage the submission of all marketing materials to the Medical, Legal, and Regulatory (MLR) and Patient Privacy (PCI) teams

  • Work with media vendors and partner agencies to communicate marketing initiatives

  • Facilitate communication between the Strategy and Creative teams to ensure marketing materials meet client objectives

  • Build and maintain the client relationship as other team member’s transition on and off the account

  • Create detailed work plans to identify the activities needed to successfully complete the project

  • Develop schedules for project completion that effectively allocates the resources to the activities

  • Review the project schedule with senior management and all other staff that will be affected by the project activities; revise schedules as required

  • Determine the objectives and measures upon which the project will be evaluated at its completion


 


TRAJECTORY, LLC, Morristown, NJ                                                                                         Senior Account Manager                                                                                                           2010 – 2013


Supervise staff and manage all facets of marketing functions including strategic planning, development, and implementation of award-winning healthcare marketing campaigns and strategies for high-profile agency clients. Clients include Reading Health System, PaloVia Skin Renewing Laser, Association of Home Appliance Manufactures, Emergency Medical Associates, and Alpharma (now part of Pfizer Animal Health).



  • Maintain an appropriate balance between the needs of the client and the agency with a strong expertise in managing client expectations

  • Develop strategic solutions to solve client’s marketing concerns

  • Prepare creative briefs that serve as a “roadmap” for the creative team to draft promotional materials

  • Oversee all marketing campaign and project management activities such as client consultations, marketing budgets, and financial administration

  • Recognized for effective management and growth of client relationships

  • Manage media relations for the agency and work with media partners to develop strategic plans

  • Analyze, interpret, and present campaign results to the client’s senior management

  • Coordinate and manage television and photo shoots


Account Manager                                                                                                                       Collaborate with senior account managers to develop and execute strategic marketing campaigns to promote clients while overseeing the day-to-day management of accounts.



  • Consult with clients about campaign requirements and objectives

  • Devise key marketing strategies and campaign goals to meet client needs

  • Oversee all campaign aspects and project management activities from inception to conclusion

  • Develop marketing budgets and administer finances

  • Analyze, interpret, and present campaign results to management

  • Work with media partners to develop strategic, integrated media plans

  • Prepare creative briefs, proposals, and project estimate requests as well as draft copy

  • Perform competitive analysis to drive implementation of new product and services


 


RYMAX MARKETING SERVICES, INC., Pine Brook, NJ


2009


Marketing Specialist


Managed all aspects of marketing campaigns including hands-on projects for the corporate marketing department.



  • Served as the lead specialist handling the NBA Nets basketball corporate sponsorship and events

  • Planned events and coordinated trade shows and conferences to achieve company goals

  • Developed advertising and social network campaigns

  • Pitched products to key PR influencers

  • Led the creative department on execution of projects


 


LEE HECHT HARRISON INTERNATIONAL, Woodcliff Lake, NJ                                           2009


Marketing Coordinator (Contract Position)


Key contributor to the marketing team during the development and implementation of new branding strategy.



  • Communicated daily via telephone conferences with marketing managers nationally and internationally

  • Ensured accurate and timely completion of translated materials by outside vendor

  • Initiated a checklist system to ensure new branding standards were implemented accordingly

  • Coordinated monthly conference call meetings


 


THE WINE GROUP, Livermore, CA              


 2007 – 2008


Marketing Coordinator


Served as the lead marketing coordinator on “blocking and tackling” for the World’s Third Largest Vintner, working directly for the Chief Marketing Officer.



  • Brands supported included Franzia, Almaden, Inglenook, Foxhorn, Herding Cats, a Spanish portfolio, TWGs Wal-Mart portfolio, and Southern Hemisphere portfolio



  • Designed and managed sales support tools including developing effective PowerPoint presentations

  • Reported monthly Nielsen Consumer Data reports to assist sales team

  • Maintained Corporate Sales FTP site

  • Developed brand websites

  • Drafted promotional materials and managed vendors to ensure timely completion of printed materials

  • Managed product placement and public relations agencies


 


THE STONE GROUP, INC., Pleasanton, CA                                   


2006 – 2007


Account Executive


Account executive responsible for establishing marketing campaigns for four retail home-building accounts.


 


STANDARD PACIFIC HOMES, EAST BAY DIVISION, Pleasanton, CA


2004 – 2006


Marketing Coordinator


Performed a variety of sales and marketing tasks, including the creation of a new system of communication used between all departments to announce a sales office opening. Initially hired as a sales and marketing assistant and quickly moved up the ranks based on high level performance.


 


SHENNUM GREEN, Pleasanton, CA                                                                                         2003 – 2004


Account Coordinator


Responsible for media buying, general office management, and updating project status reports for small advertising and public relations agency.


 Awards


 2012 Judge’s Choice Aster Awards, The Reading Hospital Women’s Services Campaign


2012 Gold Medal Aster Awards, The Reading Hospital Oncology Campaign


2013 Gold Medal Aster Awards, Reading Health System Brand Champions (Rebranding) Campaign


2013 Bronze Medal Telly Awards, The Reading Hospital Women Service’s Campaign


2013 Bronze Medal Telly Awards, The Reading Hospital Oncology Campaign


 


Case Studies


 Reading Health System – Redefining A Health System For The Future


The Reading Hospital McGlinn Family Regional Cancer Center – Boosting Engagement & Market Share


Reading Health System Miller Regional Heart Center – Combating Cardiovascular Disease


PaloVia Skin Renewing Laser – Launching A First In Beauty Care


American Home Appliance Manufactures (AHAM_ – Leading Members Into The Future


Emergency Medical Associated (EMA) – Bolstering Physician Recruitment


 


Education & Training


 Masters in Business Administration, Marketing Concentration, Regis University, Denver, CO


Bachelor of Arts in Communication, History Minor, Saint Mary’s College of California, Moraga, CA


 


Technical Knowledge


Microsoft Word, Microsoft Excel, Microsoft Power Point, Microsoft Outlook, Microsoft Project, QuickBooks, PC and Mac platforms, WordPress, iMarketing, Adobe Photoshop, Adobe Illustrator, J.D. Edwards, Nielsen Database (Excel),  Google AdWords, Facebook Ads


 

  • ID#: 108513
  • Location: Irving, TX , 75039

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